As a internet marketer most of us have a lot of products we sell on the internet. We use the best copyright on our sales letters and put all our ducks in a row right down to getting the visitors to our page to buy. We think we have thought everything out to the last nut and bolt, but have we really?...What about the product itself...Is there a demand for the product?...Is the market saturated with the product?..Is there a special group of people who want this product that will benefit by it?...and where are they? Any good marketer who is out to make money should know the answers to these questions before they even consider investing time and money into promoting the product...Unless they like losing money! Getting a product ready to sell is the easy part. If I had a dollar for every product sales letter I had with a marketing campaign in mind I would be a millionaire without even batting an eye . The fact is, that the final most important goal a marketer has, is to get people to buy the product. Before you start your niche, nurture the idea and learn to know who wants your product...How do you do that you say? Simple as pie...All you do is just ask! Start a survey, run a poll, check in forums or where people group together that have interests this type product. Forums are really a good way to find out what people want. Start by finding a forum related to your niche, read previous posts, then bring up the topic of your product without trying to sell to the forum members, to see what response you get and try to keep the topic alive. One way to get positive feedback is to offer people something to try for free. Say you have an information ebook you could offer members a free report, sample or even the entire ebook to see what they think of the product. The feedback you get will benefit you and tell you if your product is something people are interested in and let you know of things that need to be added or modified to make it more saleable. If your getting positive response you can assume you have a product that will sell....Then and only then should you create a terrific sales letter, marketing campaign to match and invest your hard earned money and time. Keep in mind that just because you think you have a great product it is the people that have the final say and are the ones that will buy your product....So before you put the cart before the horse...Ask, listen then take action if you have a product that will sell...you might just profit! |
