The one single task that takes up 90% of my work day is interviewing various different experts in business. And without a doubt one of the best interviews I was lucky enough to get was with Vic Conant of the legendary Nightingale Conant company. What made this one so special? Because he revealed a very powerful piece of information anyone wanting to sell online can use. He said the whole foundation of his company is that the audio format is so convenient and thats whats made his company so successful. 'In other words, you can listen to audio and you can take it anywhere. You dont need 100% concentration like video does where youve got to make the time and effort to sit down and watch it. People like that freedom. People like to be able to be able to absorb the information they pay money for anywhere they want -- in the car, on the couch, in the kitchen while making dinner or even in the bathroom while taking a shower. You cannot do this with a book, a video or a seminar. Only with audio. Now, that's not to say videos and books are bad products. But audio is ideal for the Internet for many different businesses and in many different circumstances. Especially since it's quick and easy to make (anyone can record a phone call and edit audio with free software), it downloads fairly quickly and it has a high perceived value. Bottom line: If you sell online, consider adding audio products to your line. It will be one of the best and most profitable decisions you will ever make. |
